With the Disney+ launch in the UK, the streaming war is getting more and more intense. What would that mean for established TV platforms? Ian Stevens, Head of Media at Wavemaker. Takes a look at the opportunities for advertisers.
Google’s new BERT algorithm means search engine marketers will need to change their approach to keyword research in 2020 and focus more on intent research. Andy Bunn, the Director of SEO, Content & Digital PR at Greenlight Digital, looks at what companies should expect from keyword searches in 2020.
With reports of store closures on the rise, and many countries on lockdown, luxury retailers need to make sure they’re running as an effective omni-channel business. Shalina Ganatra, Senior Consultant UK at Wunderman Thompson Commerce, looks at what the luxury sector can do to prepare itself for the impact of Covid-19.