The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era

The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era

Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]