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Apple

Why the royalty-free music space is the perfect niche for AI

February 25, 2020
Why the royalty-free music space is the perfect niche for AI

Shutterstock is just the latest brand to jump into the royalty-free music world for brands and content creators – hot on the heels of YouTube and Apple Music. Taishi Fukuyama, Co-founder COO at Evoke Music, looks at the growing trend of big brands offering ‘free music for businesses’, and how machine-learning platforms are inventing a whole new category of music within a growing industry.

Ads, Content Apple, brands, content, media, music

Payment Pain Points: a fraction is too much friction for shoppers

February 24, 2020
Payment Pain Points: a fraction is too much friction for shoppers

With demand for friction free payment transactions, such as contactless payments, using cards and digital wallet, predicted to grow by 300% globally over the next five years, retailers need to diversify and reimagine the traditional point of payment in-store and online, according to a new report.

E-commerce Amazon, Apple, ecommerce, global, retail

Five email marketing trends leading in 2020

February 21, 2020

Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Komal Helyer, VP Marketing, Pure360 offers a guide to getting the most of the latest technologies and techniques for successful email campaigns.

Ads Apple, apps, brands, content, email

Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)

February 10, 2020
Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)

While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.

Mobile advertising, Amazon, Apple, Entertainment, Italy

Apple ITP and the impact on digital marketing technology

February 3, 2020

Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]

Ads, Mobile, Regulation analytics, Apple, digital marketing, Google, local

Apple sees record sales as iPhone drives sucess

January 29, 2020

Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.

Mobile Android, Apple, Christmas, ecommerce, iPad

Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics

January 23, 2020
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics

Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.

Ads, Content advertising, Amazon, Apple, brands, content

AppsFlyer gets $210m funding boost for attribution marketing

January 22, 2020

AppsFlyer has secured $210 Million in Series D funding and has been valued at $1.6bn.

Ads Apple, brands, eBay, Facebook, global

CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

January 10, 2020
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.

Ad tech, Ads, AI, AR, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Sectors, Skills, Social, Social media, Transformation, USA, VR Apple, brands, ecommerce, Facebook, global

8 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

January 6, 2020
7 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance

CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype. We look forward to the seven biggest innovations and developments from the biggest tech expo of the year.

Ad tech, Ads, AI, AR, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR Android, Apple, content, Facebook, global
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