UK consumers ‘more likely to ditch Facebook services than Huawei products’
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Microsoft reveals dual touch screen Surface devices
Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Most Brits start online journey with search (but many don’t trust results)
Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.
Right to reply: What Google’s ‘Right to Be Forgotten’ victory means for tech and privacy
This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.
Digital breakthrough: Has Google cracked ultra-fast ‘Quantum Computing’?
Google has achieved a major breakthrough in computer power, building a machine capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, according to a leaked paper
Airship boosts localised marketing with new EU Cloud Site
Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.
Right to be forgotten: Google wins court battle to keep it EU-only
Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.
Top tips: How to elevate the user experience from ordinary to extraordinary
Positive brand perception is based not on a single moment but a culmination of interactions, explains Marc Schillaci, CEO of ecommerce specialist Oxatis Group. He discusses a four-step guide to delivering an optimised strategy that will make shoppers feel appreciated and valued at every point in their journey.