Cannes Lions 2019 round-up: Social activism takes centre stage
As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.
Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other
Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.
Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way
There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.
Ad platform Smart gets global activation within Google Display & Video 360
Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.
9 in 10 Companies see ‘Self-Service’ as the future for customers
88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.
Amazon plans to deliver by drone within months
Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.
Guest comment: Watch out, the robots are coming
Will AI take over the creative industry? Simon Wright, Managing Director of Greenwich Design and Co-founder of The Chemistry Works argues that machine learning could actually give us more time for experimentation and creativity in our work.
Top tips: 5 practical questions an AI can answer for PPC campaigns
AI can assist marketers in many ways, from qualifying raw leads to predicting customer behaviour. Farhad Divecha, AccuraCast, UK Managing Director looks at practical PPC campaign considerations that an AI can assist with.
Honor takes on Apple and Samsung with high-spec phone for under £600
Huawei’s Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.
Google helps fashion brands monitor supply chain for sustainability
Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.