The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.
The EU’s new online copyright laws have passed their final hurdle by receiving approval from member states.
Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.
IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.
Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.
Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.
Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.
Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.
A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…