A tiny 2% of brands are best-in-class at data-driven marketing, but these brands are enjoying up to 20% more revenue and 30% more cost savings as a result, according to a new Google-commissioned independent report.
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.
The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.
M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.
In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.
This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.
Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.
As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.
Google’s love of video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.
Marc Ramos, Chief Marketing Officer, SplashBI discusses how CMO’s and marketing teams can overcome the data silos found within sales and marketing teams, which are currently damaging morale and contributing to employee churn. Not only this, but without a complete view of the sales and marketing funnel, the gains in reputation and corporate value could … [Read more…]