Uptake of smartphone payments such as Apple, Google and Android Pay in the UK has quadrupled over the last two years, account for nearly 6% of all card transactions, according to new research.
Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.
With the vision correction industry estimated to reach over$100 billion by 2026 in North America alone, Daniel Gulick, Insights Engineer, TVSquared, explores the path to purchase for the glasses and contact lens industry via TV marketing.
Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.
Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.
UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.
There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.
Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.
The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.
TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.