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The power of the new marketing buzzword: Intent Marketing

December 10, 2019
The power of the new marketing buzzword: Intent Marketing

When searching for things online, consumers always have a result in mind, but their search terms may be vague. This is creating a problem for brands, as their websites and results have been created with specific questions in mind, but this now no longer captures the intent behind the searches that consumers make. Luckily, there … [Read more…]

Ads, Search brands, content, Google, infographic, marketing

Retailers ‘better at understanding their customers than travel companies

December 10, 2019
Retailers 'better at understanding their customers than travel companies

Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.

Uncategorized brands, content, Google, marketing, retail

Google co-founders Larry Page and Sergey Brin step down

December 4, 2019

Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.

Search Google, Search

Facebook lets users upload all photos to Google

December 3, 2019
Facebook lets users upload all photos to Google

Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.

Social Apple, Facebook, Google, media, Microsoft

Mobile-only marketing: the millennial goldmine?

November 29, 2019
Mobile-only marketing: the millennial goldmine?

Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.

Mobile brands, global, Google, India, Italy

Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts

November 26, 2019

Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.

Ads, Content, Social, Video, Viral content, Google, media, music, Twitter

“Alexa what’s the weather like”? Brits missing out on voice features

November 25, 2019

There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]

Mobile, Search Amazon, Google, marketing, music, Privacy

Google expands Duplex to web: Voice assistant can now buy you movie tickets

November 22, 2019
Google expands Duplex to web: Voice assistant can now buy you movie tickets

Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.

Ads, Content, E-commerce, Mobile, Search Google, technology, UK

Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)

November 21, 2019
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)

Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.

Ads, Content, Social advertising, content, Facebook, Google, media

Consumers want brand leadership in tackling climate crisis and social issues

November 18, 2019
Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

Ads, Content advertising, Amazon, BBC, brands, Google
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