Google profits disappoint as growth slows
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
Month: January 2015
Amazon makes rare profit as investments pay off
Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.
Uber delivers ‘puppies on demand’ in Super Bowl promo
Uber is delivering on-demand puppies across 10 cities in the US, as part of the taxi apps new Super Bowl promotion.
What can the Internet’s path to success teach us about TV’s data revolution?
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
Five ways Sky’s O2 merger could change the UK market
The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.
Data-driven marketing drives customer loyalty
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.
Marketing gets personal: 90% say ‘individualised marketing is the future’
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.
Facebook profits up 33% as mobile ads soar
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
Facebook takes on Twitter with Super Bowl ad format
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.
Pinterest woos men with more personalised search topics
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.