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Day: February 3, 2015

Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms

February 3, 2015

At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the 8 best (and one of the worst) Super Bowl ads of 2015.

Mobile, Social, Video, Viral advertising, brands, content, marketing, media

The Pirate Bay returns 2 months after shutdown

February 3, 2015

The Pirate Bay has risen from its digital ashes once again, more than seven weeks after its servers were raided.

Regulation content, music, UK

Twitter debuts Vine for kids

February 3, 2015

Twitter has launched a child-friendly version of its video sharing app, Vine, letting them watch pre- approved videos through a new interface.

Uncategorized marketing, smartphones, Twitter, video

YouTube star PewDiePie hits out at Nintendo revenue-sharing plans

February 3, 2015

Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from ‘let’s play’ videos featuring its games.

Video, Viral advertising, content, games, video, YouTube

Google forced to reveal more data collection practices

February 3, 2015

Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.

Regulation Europe, Google, Privacy, UK

Raspberry Pi 2 to support Windows 10 as $35 computer tackles digital divide

February 3, 2015

Raspberry Pi has launched a new version of its successful ‘DIY computer’- with future support for Windows 10 when it goes live later this year.

Mobile, News brands, China, Europe, Latin America, marketing

The best and worst subject line words: ‘Offer’ good, ‘Monday’ bad

February 3, 2015

When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.

Ads brands, email, Entertainment, media, Travel

Apple catches Samsung as top smartphone seller

February 3, 2015

Apple has caught up with Samsung as the world’s biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.

Mobile analytics, Apple, China, global, Samsung

BBC runs Snapchat campaign to promote South Side Story show

February 3, 2015

BBC Television is using Snapchat for the first time with the launch of new reality show South Side Story on BBC Three.

Mobile BBC, content, Entertainment, Facebook, media

Sky becomes mobile network with O2 tie-up

February 3, 2015

Sky has become a so-called ‘quad player’ in the UK with plans to offer mobile services to its customers from 2016 via a partnership with Telifonica’s O2.

Mobile broadband, content, UK
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