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Day: February 9, 2015

Google ‘starts again’ with Glass project

February 9, 2015

Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report.

Mobile, News Apple, Google

Apple overtakes Android sales in US

February 9, 2015

Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.

Mobile Android, Apple, brands, China, Europe

Content marketing trends: How influential are YouTube vloggers?

February 9, 2015

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.

Video, Viral brands, content, Entertainment, marketing, media, video, YouTube

Apple to launch first Android app?

February 9, 2015

Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform.

Content, Mobile Android, Apple, music, technology

IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

February 9, 2015

As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.

Ads, Content, Regulation advertising, agencies, content, marketing, media

GCHQ mass internet surveillance ruled illegal

February 9, 2015

A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law.

Regulation Apple, email, Facebook, Google, government

Apple planning own paid web TV service?

February 9, 2015

Apple may be about to take on Sony’s PlayStation Vue by offering paid TV channels which customers can stream online, according to new research.

Mobile, Video Apple, content, UK

Super Bowl ad stats: Advertising accounted for 28% of TV coverage

February 9, 2015

Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense.

News, Video advertising, agencies, games

Storify adds 30-Day Twitter search for brands

February 9, 2015

Users now have access to the most powerful historical Twitter search outside of Twitter’s own archive.

Search, Social blogging, brands, content, images, Search

Tweets to return to Google search results

February 9, 2015

Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.

Search, Social advertising, brands, content, Facebook, global
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