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Rise of e-learning: 800k tune in to virtual PE session for school kids

March 23, 2020
Rise of e-learning: 800k tune in to virtual PE session for school kids

A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.

Video, Viral Facebook, media, Twitter, UK, YouTube

Eve Online players get personalised video updates

March 20, 2020
Eve Online players get personalised video updates

Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.

Mobile analytics, email, Facebook, games, marketing

5 tips on how publishers can grow their email marketing list

March 19, 2020

Newsletter subscribers are twice more likely than non-email subscribers to convert into paying members. Shrikant R Kale, the Co-founder of iZooto looks at publishers can grow their email list in the most effective ways.

Ads apps, content, email, Facebook, marketing

Rise of remote workforce creates new protection and compliance risks

March 18, 2020
Rise of remote workforce creates new protection and compliance risks

Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.

Mobile, Regulation apps, Brazil, China, email, Facebook

Instagram takes on YouTube with IGTV ads

March 17, 2020
Instagram takes on YouTube with IGTV ads

Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.

Ads, Social, Video, Viral advertising, brands, content, Facebook, marketing

Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

March 5, 2020
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.

Social Android, brands, Brazil, content, Facebook

Facebook ‘rethinks’ Libra cryptocurrency plans: Offering more inclusive wallet of dollars and euros

March 4, 2020
Facebook 'rethinks' Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros

Facebook is reportedly rethinking its plans for its own digital currency, called Libra, after resistance from regulators and losing a number of big name partners.

Ads, E-commerce Facebook, global, government, media

Travel bans and remote working: Twitter, Amazon and Google take Coronavirus precautions

March 3, 2020
Travel bans and remote working: Twitter, Amazon and Google take Coronavirus precautions

Major corporations around the world, including Twitter, Amazon and Nike are putting in place extra measures to try and limit the spread of novel coronavirus.

Ads, Regulation Amazon, China, Europe, Facebook, global

Croatian media giant Styria picks Permutive for data management

March 2, 2020
Croatian media giant Styria picks Permutive for data management

Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.

Content advertising, content, Europe, Facebook, Google

TikTok ‘to reach 10 million users in the UK by next year’

February 27, 2020
TikTok ‘to reach 10 million users in the UK by next year’

Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.

Social agencies, apps, brands, China, Facebook
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