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Intent Vs Keywords: The future of search engine optimisation

March 20, 2020
Intent Vs Keywords: The future of search engine optimisation

Google’s new BERT algorithm means search engine marketers will need to change their approach to keyword research in 2020 and focus more on intent research. Andy Bunn, the Director of SEO, Content & Digital PR at Greenlight Digital, looks at what companies should expect from keyword searches in 2020.

Ads, Search content, Google, Search

Netflix and YouTube begin temporary slow down to keep the internet from breaking

March 20, 2020
Netflix and YouTube begin temporary slow down to keep the internet from breaking

Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.

Ads, Content, Regulation Entertainment, Europe, Google, video, YouTube

Croatian media giant Styria picks Permutive for data management

March 2, 2020
Croatian media giant Styria picks Permutive for data management

Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.

Content advertising, content, Europe, Facebook, Google

Global mobile trends: YouTube leads with over 25% of all mobile traffic volume

February 25, 2020
Global mobile trends: YouTube leads with over 25% of all mobile traffic volume

Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.

Ads, Mobile, Video, Viral Europe, Facebook, global, Google, Latin America

2020 Change Report: The year of the ‘Great Data Reckoning’

February 24, 2020
2020 Change Report: The year of the 'Great Data Reckoning'

2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.

Ads brands, global, Google, marketing, technology

Consumer electronics: Amazon beats Currys and Argos for top spot on Google searches

February 21, 2020

Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.

E-commerce, Search Amazon, Android, content, ecommerce, Google

Google ‘to open up UK user data to US rules’ due to Brexit- report

February 20, 2020
Google 'to open up UK user data to US rules' due to Brexit- report

Google is reportedly planning to to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.

Regulation, Search Google, Privacy, Regulation, UK

Unmasked: Google forced to reveal author of bad dentist review

February 14, 2020
Unmasked: Google forced to reveal authour of bad dentist review

Sometimes the customer isn’t always right, especially when it comes to leaving fake reviews. In a landmark ruling, an Australian court has granted a Melbourne dentist an order which forces tech giant Google to reveal the identification of an anonymous online reviewer.

Regulation, Social Google, USA

Which smart home products will Brits own in 2020?

February 14, 2020
Which smart home products will Brits own in 2020?

Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.

Mobile Google, media, Search, technology, UK

“Techno-creativity” offers advertisers infinite opportunities

February 12, 2020
"Techno-creativity” offers advertisers infinite opportunities

‘Techno-creativity’- a combination of art and technology and data can combine to offer truly relevant advertising. Jean-Baptiste Leroux, Global Innovation and Product Director, Wavemaker, discusses how it can be executed correctly, with only one dynamic template made up of multiple dynamic place holders capable of pulling different content assets based on precision data triggers (a mix of design, code and data architecture), enabling advertisers to create an infinite number of individually tailored ad variations.

Ads advertising, content, global, Google, media
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